Learn




Back To The Grid




Five Roles of Startup: Build
Design, Engineer, Perform, Deliver, Support
click an icon above to see more posts on that topic
The five roles I'm discussing in this series are general, but intended to identify everyone inside and outside the startup's organization. You must have someone playing all five roles, and in the early days, two or more of these roles are probably going to be played by the same person.

In the first installment of this series, I defined what it means to play the Vision role in startup. These are your leaders, your explainers, your decision-makers. While the Vision role might seem the most important, the truth is that every one of the five roles is just as critical as the next.

To illustrate that point, someone has to make the thing you're going to sell. Build is that role, the people who design, make, test, move, and maintain the product. That's what we'll outline here. In future installments, we'll cover the three other roles: Sales, Operations, and Growth. You don't have to dig into all the roles now, but it helps to know what they are.

Build can be difficult because the skills required for this role totally change depending on what kind of product the startup sells. You need a completely different kind of expertise to make software as opposed to soft drinks, or heart rate trackers as opposed to heart medicine.

Furthermore, some startups don't even sell a product, they sell a service. For our purposes, however, a service should be treated as a product in most respects. A service startup should be trying to break new ground and invent new solutions to old problems, whether that's with consulting, photography, pet washing, or whatever.

So the concepts I'm outlining in Build are meant to apply to any kind of startup, regardless of the type of product or service.

Read the rest





How To Almost Kill Your Startup
The Startup Show: Episode 6.2
click an icon above to see more posts on that topic





In Episode 6.2 of The Startup Show, we interrogate the amazing Tatiana Birgisson, founder of rapidly-growing natural energy drink startup Mati Energy. Mati has exploded over the last 18 months, and they've started to go up against big, entrenched players, including behemoth multi-national corporations (think Coca-Cola). Find out how Tatiana learned fast, kept her company agile, and how she recovered from a critical mistake that almost killed her company during its first mass-production run.

Tatiana talks about some of the things she didn't think she would ever need to deal with, including delivering batches to local companies out of her car and hand labeling over 100,000 cans of Mati before she could afford professional canning.

One of the hardest lessons to learn but one that became an incredibly valuable weapon in her startup battle was cultivating and managing the relationships on her team through Mati's rapid growth. This included letting go of a lot of that aforementioned grunt work, delegating it to her team and, as the kind of perfectionist that most founders are, learning to live with the results.

Read the rest





Click An Icon To Start Over

Five Stages of Startup



Five Roles of Startup



Five Kinds of Startup



Five Funding Sources



Five Reasons for Startup