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Five Stages of Startup: Level 3 -- The Journey
Leadership, Making, Hiring, Funding, Customers
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The five stages of startup I'm discussing are not THE five stages of startup. They're just landmarks, broken down and generalized into something that we can all hopefully use as a guide, not gospel.

So far in this series, I've covered the first two of five stages that make up a generalized startup timeline, beginning with Level 1: The Jump. This is the period of time before the thing is actually a thing -- when it's just a great idea that will become a great product. After that, the startup moves to Level 2: Start, when the company is formed, it figures out how to operate, and launches that great product.

Now we embark.

The Journey begins when the startup looks, acts, and feels like a real company. There is a product or service out there on the market, and customers are now the most important factor in determining success.

The Journey is the best part of startup. It's the early days when there are few rules and everything feels new and fresh and within your control. The Journey can last a few weeks, a few months, or a few years. Enjoy it. It's why you did this.

But the journey can't last forever, and you can't coast through this level. You're building on what you've accomplished and driving forward at top speed, trying to perfect the product, sell the product, grow the company, and scale the operation. Here's what you'll need to do that.

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Teaching Startup: The Show -- Trailer
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So, you're one of the first people on the planet to see the humble beginnings of what will eventually become Teaching Startup: The Show.

Teaching Startup: The Show is a bunch of entrepreneurs talking about startup, among other things, and discussing real, relevant issues in an honest and open way. This is not Shark Tank. This is real startup talk. DIY startup. Punk startup.





The Show opens up startup to everyone. We talk in frank, easily understandable, no-bull terms, with content delivered by actual entrepreneurs with real-world startup experience. The target audience is from middle-school to middle-age, whether you're just thinking about jumping into startup or you've sold a couple companies and maybe want to give back.

This is a new way of doing things, and I know it seems a little crazy.

But if you get it, if you dig the vibe, if you think you connect with what we're trying to do, there are couple ways you can get involved.

Sign up for the beta program waiting list. Invites will start going out in late December.

Give us a thumbs up on YouTube and subscribe to the Teaching Startup channel.

Follow the @TeachingStartup Twitter or like the Teaching Startup Facebook page.

Tell your friends -- just the cool ones -- not the jerks.

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The Summer of Startup 2017
You Don't Need a Break, You Have a Mission
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The Summer of Startup 2017 is underway. Here's how you can follow along and get a shot of motivation and education every day in June and July. Be a better entrepreneur at the end.

Join the Teaching Startup beta for access to all the content and interaction with other entrepreneurs.

Follow us on Facebook or Twitter for daily updates.

No strings. No BS.


For the last several years, I've been writing about the Summer of Startup. The idea developed around finding an entrepreneurial summer activity for my pre-teen kids, but it has since evolved into a theme for everyone I talk to.

Summer is just a different time. When you're in school, it's a huge downshift, of course. But even when you've moved on into the working world, everything still slows down from Memorial Day to Labor Day. Vacations are taken across your organization, kids have to be entertained and accounted for, and life just generally eases up a bit.

It's downtime, regardless of who you are or what you do.

Take advantage of it.

I'll tell you how in a second.

For us here at Teaching Startup, the Summer of Startup is going to be about turning this nice little niche we've carved out into a real, live thing. I've got four objectives:

1. Opening up the beta to those entrepreneurs who have been on the waiting list seemingly forever, which will conclude with opening up the beta to the public.

2. Building a more robust and useful website experience, making membership mean something more than access to all of the content.

3. Holding off on new episodes of The Show while we tighten up the definition of it, the chemistry, and the production.

4. Spreading the word of the mission to people who can help turn this into a business, including creating a deck for partners and investors.

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THE SHOW: Hire What You Suck At
Episode 3.2 featuring 49ers QB Thad Lewis
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As an NFL quarterback, Thad Lewis has a couple of things working in his favor that translate well to becoming an entrepreneur, including available capital and great connections. But there are also areas he's not 100% versed on, like technology and marketing. Oh yeah, he also doesn't have a lot of time on his hands. His day job is a little more than 40 hours a week.

Even the best entrepreneurs aren't going to be good at everything. And even the most well-funded entrepreneurs don't want to lose too much control by farming out too many parts of the business. Startup is be a constant struggle of learn versus hire, no matter how long you've been at it.

So where do you start? And how do you start?

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VIDEO: What Does Success Look Like? - Episode 2.2
Teaching Startup: The Show
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What does a successful entrepreneur look like? That's a pretty good question that shouldn't have an answer, but it does. There are two prototypes, the VC wannabe and the dorm room hoodie. And it's all dudes. And all of that needs to change.

But what about the rest of us? Do we entrepreneurs dress a certain way to stand out? Definitely. You need to cultivate your own look. It helps make people remember you. And the opposite, dressing for success, that doesn't help one iota. That's one of the things I love about startup. The ability to stand out or be contrarian helps you more often than it hurts you.

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The Show: Episode 1.1 -- You Can Bleep That Out, Right?
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Introducing Teaching Startup: The Show, a different way to bring startup and entrepreneurship to everyone.

On The Show, we talk about startup without droning on about startup. Sure, we talk about startup, in fact, we do that a lot, and you'll definitely learn something. But we also talk about stuff that's far more interesting.

Pop culture? Of course. We don't do our jobs 24/7. Neither should you.

Sports? Yeah, look at us. It's in our DNA.

Parenting? No better way to learn about being an entrepreneur.

Humor? If you're not laughing, we're not doing our job.

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THE SHOW: Why You Shouldn't Chase Venture Capital
Episode 3.4: The Last One With Thad Lewis
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In our final episode with special guest Thad Lewis, we talk about sales and we talk about funding, the way they're related, and how they're different. Thad Lewis is an NFL quarterback, and in that, he's got a couple of things working in his favor that the average entrepreneur does not, namely, connections and money. But this doesn't necessarily give him a leg up.

We talk about Venture Capital. Thad doesn't need it. Thad doesn't want it. But he could get it, and he can also get money from other sources (friends, the bank, etc.) Outside funding should be the last thing on the entrepreneur's mind until they absolutely know they need it, so we talk about that here.

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VIDEO: How To Market a Startup - Episode 2.1
Teaching Startup: The Show
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I met WedPics co-founder Justin Miller about 10 years ago when he came up with the idea to establish a music festival as a marketing event for his photo-sharing startup DejaMi. You heard me. A music festival. Bands, venues, tickets, the works. I immediately fell in love with the idea for its boldness and its batbleep insanity.

Entrepreneurs are usually terrible at marketing, especially first-time entrepreneurs. And that's the core of this episode -- How To Market Your Startup -- where we dig into offline vs. online marketing tactics and how one must complement the other in order to see any success out of either.

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